I built my first HTML website in 1998 for my band. Websites were popping up everywhere on Geocities and were pretty spectacular looking with their twirling gifs and auto-play music. Like spandex thankfully geocities websites went out of style and things were improved over time.

After I realized that our band struggled to make any money – I started asking the venues where we were gigging if I could fix their websites. I began making better money creating websites. So I hung up my guitar and started into my full-time career as a digital marketing strategist.

Skip ahead – I’ve been in the creative digital space for nearly 3 decades now. My evolution from a freelancer to an agency owner certainly provided huge insight into business strategies, growth models, and customer retention methods. When I sold my digital agency in 2017, I moved into a C-Suite level dynamic and joined in data-driven, enterprise-level marketing strategies crafting a holistic solution for clients complete from brand messaging, to audience modeling, the buyer’s journey, and SEO audits.

The projects have to inspire me, challenge me, and drive me to deliver creativity and strategy. When presented with a project I strive to truly listen for the points of pain, look intently at a holistic approach, and solve with sustainable and scaleable solutions.

Last year in 2023 I founded MaxCRO a global digital marketing agency focused on the buyer’s journey and specifically the point of conversion. We work with enterprise-level companies as their Digital Strategist focusing on customer retention, conversion strategies, and improvements in tracking KPIs. I’m currently in my last year for my Masters Degree in Technical Communication at Texas Tech University.

My Top 5 Strengths:

Activator — everybody needs someone that says “let’s go get it done” – that’s me
Learner — always a learner – fascinated by the past and drawn to stories
Strategic — seeing the bigger picture and how to navigate in it
Responsibility — no matter what I am in … I feel a deep responsibility to it
Developer — love developing people!