Full Video Transcript
Hi, everyone. Welcome to another WordPress Wednesday. My name’s Kori Ashton. This is Yusuf Chowdhury.
Today, we are going to work on Yoast Part 2 of 4. If you didn’t see the first part we’re going to put the link in the description box below or possibly maybe even right here. Right here. We’ll go ahead and put that. Pause this video. Go click on that link. Get over there. And see how to install Yoast. Yusuf’s going to walk you through that.
Before we get started today we want to mention our awesome sponsors for our classes here at WebTegrity. We’ve got WPengine, WPelevation. It’s over here. No. It’s over here. Point to this side. WP101. It’s mirrored. It’s weird.
-Right there. Right there. [laughter]
-There you go. All these awesome sponsors—we want to brag about them and tell you that if you’re using WordPress, you need to be aware of all three of these great organizations. WPengine offers really awesome hosting. WPelevation gives incredible tracks. It’s Troy down in Australia. He’s got a cool accent to listen to as well. And WP101 walks you through some amazing free WordPress tutorials as well as some paid that are totally worth the small amount that you’de be paying to access all of their amazing video tutorial library. Without further ado, Yusuf is going to walk you through Yoast Part 2.
-Yes. Wow. I’ve been, like, living here. No. Just kidding. [laughter] All right. I’m about to take over again.
It feels good to take over.
All right, folks. So, in our last video I talked about basically what is onsite SEO and how to install the yoast plugin. Today, what I’m going to talk about—make sure you have pen and paper to write it down—is how to do keyword research.
First, go to adwords.google.com/keyword planner and log in with your Gmail. I’m going to log in with my Gmail right here. Okay. I want to share with you a few tips on how to do a proper keyword research.
Once you log in, [cartoon voice] Come on. Hurry. Just a moment. [normal voice] There you go. This is how the keyword kind of looks like. You have four options. Don’t worry about the second, third and the fourth one.
For now let’s stick with the first one right here. This says: search for new keyword and ad group ideas. Select this part.
Once you do that you can put several keyphrases or just one keyword— it’s up to you. For Kori’s website, I’m going to use CSS for beginners. Your landing page: If you have a landing page you can put the link there but if you don’t, just don’t worry about it. Just leave it as it is. Category: this basically means what kind of niche you are in. It’s optional. If you want to select it, that’s fine. If you don’t, that’s fine. It’s up to you.
Here, by default, you should have all countries or United States. I automatically pick San Antonio because I want to find out what people in San Antonio search for, let’s say, for my product and services. So I looked for San Antonio.
When you click this edit you can go ahead and select the city that you want to do the keyword research for. All languages: I leave it as it is by default (in Google). Everything else just leave it as it is for now because it’s just the basic. Now I’m going to click on get ideas. And there you go.
So, by default, the Ad group ideas will be selected. I don’t have to look at this one because this is mostly for Google Adword, like the PPC. As you can see, for Website Design. Oh. My God. Look at that! $17.00 [US] per click. Whoa! Let me just go and click on Keyword Ideas. This is what you need to look for.
Here, as you can see, for that keyword that I was searching for, CSS for beginners, Google gave me 800 variations of that one keyphrase. It tells you, like, in what month it’s very popular and what not. And it gives you the average monthly searches.
What you do right now is don’t look at the numbers. Don’t look at the competition. Don’t even look at the prices right now. What you ened to look for is the relevancy. What I mean by that is is this keyword relevant to what you provide? Is it relevant to what kind of product and services you offer? Can it be used for your blog? Right now, you have 800 of them.
What you do is click download. Download that keyword as an Excel file. Make sure, number one, that you look for relevancy. You’re going to download those 800 keywords. You will open it up in an Excel file, Excel sheet.
Let me see if I can open it. There you go. This is a CSV file but if you have an Excel document it will basically show you the seed keyword—this is the main keyword that I searched for—and the keyword ideas is the variation of the other key phrases. You can ignore these options on this side.
What you have to do right now is go through every single keyphrase or keyword and remove the irrelevant keyphrases. Keyphrases or keywords that don’t match to your product or services, remove them. And that’s it.
So, out of the 800, if you end up having, let’s say, 300, then we can use, let’s say, if you have 10 pages on your website—if you have 5 or 10 pages—you will take the top 10 out of the 300 and the rest of the other keyphrases and keywords you can use for posting blogs. I’m sorry. Use it for blog posts. Hatch tags. Social media. Podcasts. Videos and what not.
I hope this is helpful. Let me know if you have any more questions.
In our video part 3, next time, we will show you how you can take some of these keyphrases and optimize every single page on your website for the pages and also for blog posts.
I hope this was beneficial. Please, if you have any questions, go ahead and ask. And, also, come and Meetup.
Thank you. We’ll see you next time.
[cartoon chuckle]
