Are you having trouble adding your featured image from your WordPress website into your social networks like Facebook and looking for a way to overwrite images on social media? Kori Ashton shows you this cool work around with the Yoast Plugin.
Hey you guys, if you are using WordPress and you’re trying to advertise your posts or your pages on social media, and maybe that featured image isn’t coming over correctly. I’ve got a really cool way that’s a workaround using a free plugin that you probably already have active or should have active on your WordPress website, let’s take a look at it right now.
Hey you guys, I’m Kori Ashton. Thanks for tuning in today. Every single Wednesday I’m creating a video just like this to help you improve your online marketing so be sure to subscribe. And Pressable’s one of our sponsors that makes this video happen. So if you’re looking for a great hosting company that can help you with your WordPress support, as well as hosting, be sure to reach out to them and let them know that Kori Ashton sent you their way. I’ll put the link to them in the thread below so you can check them out.
Okay, so you’re probably already using Yoast on can your website for SEO, if you’re not, I highly recommend it, and I’ll put links to that in the description below as well. So you can go check out that plugin. It’s a great plugin, a great resource to help you with search engine optimization, but it also has this really cool little back door area that I wanna show you right now. Let’s take a look. So Yoast is what I’m talking about. So it’s like toast but with a Y. Yoast, the free plugin that I want you to have installed and when you do have that installed you can come into your dashboard, you’ll have a section, it’ll be here on the left side that is for SEO, that is for the Yoast plugin.
Inside of here, there’s a little area called Social. So I’m gonna click on that and just show you something for a second, okay, let me show you an example of exactly what I’ve been trying to do to be sure that this is what you are trying to accomplish. So I’ve got this blog article in the front side of my website, and it has some pictures in it, I also have a featured picture, featured image assigned to it.
So let’s say I take this URL right here and I go over to my Facebook page, or any social media for that matter, right. And I come in here and I click the link, I drop in the link, right, and I wanna add something, it’s gonna build out that preview for me, so if my theme was built correctly, I want you to wrap your head around this, if your theme was built correctly with open graph, it should have gone over and be able to find an image inside of that blog article and rendered that image here beautifully. If it is not doing that correctly, you might have something disabled inside your website, or perhaps your theme author just wasn’t generous enough to do this for you. Well again, there’s a workaround to it.
So if it’s not pulling the correct image or if it’s not pulling it correct or it’s distorting it, you can go into this social area, and you can come in here and actually set in a default picture for Facebook, I actually put this picture in here.
So if my blog article doesn’t have an image in it or if I didn’t set a featured image in it, this picture would actually render so it’s still advertising my brand, right, it’s kind of a default or generic option inside of there. But you can do that for Facebook, Twitter, Pinterest, and Google Plus.
Now these four Twitter, Pinterest, and Google Plus, are allowing you to use different types of settings specific to those social networks for their metatags, it’s super cool. But Facebook specifically I’m able to come in here and upload an image that I would want to use for default. But here’s the thing, if this is clicked to disabled, it won’t read it correctly. So be certain that these are all enabled across the board for all of these to be advanced and help you, and you wanna fill out these profiles as well to just allow Yoast to go ahead and connect your website easily and quickly inside of these social networks, kind of cool, huh?
So now every time you go over to make a post, it should pull the correct image inside of your article, and if you’ve forgotten one or if your article didn’t need one, it’ll pull that default image that you set there. Now that was kind of for the overall generic part of your website, right, but what if you wanted to override it page to page, post to post, specifically on your pages, you can do that as well. That’s what makes this so powerful.
So I’ll give you another quick example. Join Kori Live here, this is for my webinar page, and I do have a lot of little pictures that live on here, but I want a picture that’s gonna be really cool and can work really well on social media. So look at this example. This is that URL right here, but it’s pulling up a really weird picture inside of Twitter, as I was talking about getting ready to do another webinar with Rebecca Gill, well we weren’t talking about WordPress translation plugins, we were talking about SEO. So this picture is not relevant at all. So what you’ll wanna do is go into your media library, upload a picture that works best for you, I kind of just took a screenshot of the whole page. I’ve got that URL now, you’re gonna go back and edit the actual page.
This is my early bird page. Inside of each page is a Yoast area. You’re gonna click on this little social area and right here, here’s my tab for Facebook you have another tab for Twitter if you wanted. I’m gonna go to Facebook, paste it in there, there’s my picture. You can add in a custom Facebook description, a custom Facebook title, it even gets really cool if you wanna address your Facebook followers on here.
So really cool here, and of course, if you wanna add it in there for Twitter as well, you would do that so that the next time somebody tweets out this URL or posts this URL on Facebook, now the correct, correlating picture will show up and it won’t look weird as you’re advertising this on all social media.
I hope this helps you, hang on one second though before you go, I just wanna let you know this isn’t instant, so if you go plug this in right now and click and then you run back over and check, it might take a little while, caching on your website might take a little bit. So I would say enable everything, and maybe give it a day or two to test it and see if it works correctly.
Pretty cool huh you guys. I use it all the time on all of our websites here at WebTegrity, and we also use it on askKori.com, it’s a great resource, and if you’d like to learn more about Yoast, I have an entire playlist for that plugin that helps you understand keywords, the readability tab, all sorts of cool features inside of that Yoast plugin. I’ve got a whole playlist, I’ll put the link to that in the description below.
Be sure to subscribe because every week I’m creating content just like this to help you improve your online marketing. I’ll see you next time, bye everyone.
You can improve your Facebook business page by making sure you verify your Facebook Business page. Verifying tells your viewer that the page is legitimate.
Kori will talk about how you can improve your Facebook business page by making sure you verify your Facebook Business page. Verifying tells your viewer that this page is the legitimate page of your brand. This is a super easy tutorial.
Video Transcript
Hey, y’all! Normally, we talk all about WordPress stuff, but today, I wanna give you a quick tip on how to improve your business page when it comes to Facebook. So, check out all of our other, over 200 videos that talk about WordPress goodies on our YouTube channel, but today, again, we wanna talk about your own business Facebook page, as well as any of our clients’.
So, there’s one quick tip I’m hoping that you’re all doing. Check this out over here, on the, your left side of the screen. WebTegrity, see this little check mark? This is to have your page verified. All this means is that you’re confirming with Facebook that you are a legitimate business or celebrity or whatever that might be.
Facebook wants to say that we have confirmed that you’re legit, and it helps you in your rankings as well. So, you definitely want to take time to go do this. I’m gonna put a link just down below in the description box over this page that will walk you through, step by step, very easily, how to click Settings, go into Page Verification, and get your page verified.
Literally, a couple of minutes, and allows you to have just that extra push of legitimacy on your Facebook business page.
Hope that helps you! If it does, check that you liked this video. Give me a quick tweet over on Twitter. You can watch the rest of our videos. Check ’em out, click subscribe, and I’ll see you next WordPress Wednesday. Bye, y’all!
There is a cool trick that you can do right inside of Yoast that allows you to change your page’s preview info on Facebook.
Full Video Transcription
Hey, y’all! Happy New Year. Welcome to another WordPress Wednesday. My name is Kori Ashton and you know, if you watch my channel, that I love the Yoast plugin for SEO purposes. Did you know there’s this really cool trick that you can do right inside of it that allows you to change whatever the listing might look like or that page’s description might look like if you’re trying to post it inside the world of Facebook?
Let’s take a look at it and I’ll show you how to do it. It’s a really cool spot, but if you didn’t know it was there, you might not know to use it. Again, if you’re ever trying to go and take a link from your website, let’s say up here, if we go and we grab this link and we wanna use that link inside of Facebook. Whenever we go and we copy and we paste that in there, it might actually produce what looks almost like a Google snippet. It’ll pull up a picture and it’ll pull up the default text.
But did you know that if you go into Yoast … And I’m gonna slide off the screen so you can watch me. Check this out. If you go into Yoast, inside the individual page, or post itself, that you want to edit, this is the default. As you edit the snippet and you set these here, this is what Google displays. But right over here, if you click on this cool little tab, you get an option to change that entire conversation and direct it specifically toward your Facebook audience. You could say, “Facebook Special,” even if you wanted to. You could write the description, you can even suggest a totally different image to pull and appear and they even suggest the size that would appear inside of the Facebook world. Specifically, again, for this one page or post.
How cool is that y’all? It’s amazing. Please note, though, that if you use this tool, as soon as you click update on that page or post and you go over to Facebook and you try it, it’s gonna have some caching issues, right? You’re gonna have some overlap in time, so give it about 24 hours, 48 hours, and then your website should be able to dump its cache, it’s memory, and Yoast and Facebook should start to be able to speak together. All right?
I hope that helped you. I hope you’re having a great day. I will catch you next WordPress Wednesday. Bye, y’all.
You can embed a Twitter feed, tweet or timeline into a WordPress sidebar, widget or page easily with this free option. Kori Ashton from WebTegrity shows you a simple and free option for embedding your Twitter feed.
Full Video Transcript
Hey, y’all. Welcome to another WordPress Wednesday. My name is Kori Ashton here at WebTegrity in San Antonio, Texas. You have found a YouTube channel solely dedicated to all things WordPress.
Today we’re going to be looking at a super simple and easy fix on how to embed your Twitter feed into maybe your sidebar or widget area, or even a page or a post inside your WordPress website. Super easy and the exciting thing about this is that it is a totally free option. Wow! Free is always in the budget. And, it doesn’t require a plugin. (Sound of explosion) Right, that’s crazy.
You know if you watch my channel consistently, that I say try not to use more than 12 plugins at one time. The purpose for that is we start to see a website bog down with the more plugins you’re using. So, I’m always excited whenever I find a solution for our YouTube fans that doesn’t require a plugin and is free. I’m going to show you, initially, what I’m talking about for embedding a Twitter feed. You can see this solution here on this right sidebar. It looks like just one Twitter post; but, as you scroll down it’s an entire timeline of tweets from this one specific user. I want to show you how to do that super easily and quickly inside of your WordPress website. I’m going to post this link to this specific page in the description box below. This is a resource specifically created by Twitter for you to embed something. So, what would you like to embed? You can choose from any of the options here. One specific tweet maybe? A profile? You can do anything like this. A collection even, which is super crazy cool. Not too much more advanced than what I’m going to show you today. If you’d like some more information about that, be sure to comment below and I’ll try to come back and do a follow-up video on that.
For now, I’m going to say that we want to embed WebTegrity and I’m going to click ENTER and scrolling down now, these are my two options. I’m going to do an embed timeline and there it is. This would be the nerd code that I would take over and drop into my widget; but, I want to show you one other quick thing. This shows you what my timeline could look like; but, what if I wanted to customize it a little? There are some options here to set to customize. So, you can set a specific height and let’s just say 500. You can leave the width open so it’s responsive. Would you like it to be a darker design? If you have a darker website, you can opt for that. I’m going to stick with lighter. You can set the default color so that it matches your branding a little bit more.
What language would you like? All this is super cool. Click UPDATE and that updates our nerd code here. Once you click on it, it’s copied to your clipboard and you can jump right over to your WordPress theme. Are you excited yet? Here we go. This is how you get it inside of this little sidebar over here. Inside of my theme I’m using the TwentySeventeen theme, I’m going to go inside of appearance and go to a widget. This is my blog sidebar. This is my main sidebar for my blog area and I am going to look for an open text box. Drag it up and put it at the top and I’m going to go the content area and paste in what was on my clipboard. That’s the Twitter timeline nerd code that creates that cool little feed and I’m gonna say “Follow Me on Twitter”
Right? Then, I’m going to go ahead and click SAVE. That’s it, y’all. As I jump back over here and click refresh, super excited to say here are my tweets. It says “Follow Me on Twitter”. Here are my tweets. I can scroll through the different timeline. Of course, it stays up to date. As soon as you publish any tweet, it’s automatically going to appear inside of that timeline. How cool is that? Super easy to do. If I went too quickly you can always click pause or rewind. Let me know what you think about it. If you have a question for your WordPress website, be sure to not only subscribe to our channel; but, give me a tweet or send me an email. I’d love to hear from you. Bye, y’all.
Creating a Facebook Business page is relatively easy. Use the instructions here to help guide you to creating your first page.
With 829 million people actively using Facebook, using it to promote a business should be an important component of your marketing strategy.
To begin, first log into your personal Facebook account by entering your email and password into the toolbar. If you do not have a Facebook account, you need to create one. No one on Facebook will be able to view that you are connected to your business page, but you must sign in through a personal account for proof that you are a real person.
Once logged in, locate the navigation tab. If you are using a mobile device, this will be in the bottom right-hand corner. On a laptop, this tab will be found in the upper right-hand corner.
Once there, select the tab labeled ‘pages’, or ‘create page’.
You then will be asked to choose a name for your page. Then select a category; for example, ‘Companies and Organizations’, or ‘Books and Magazines’.
Selecting a subcategory for your page is also an option, such as ‘Entertainment Website’ for the category ‘Websites and Blogs’.
After choosing your page name and categories, there will be a button that says ‘Get Started’. Select that to begin personalizing your page.
An ‘About’ section will immediately appear on the screen for you to describe your business and create a URL.
From there you are required to set a profile picture, ideally being your company’s logo, and a cover photo. The profile picture must be at least 160×160 pixels for a desktop, 128×128 pixels for smartphones, and 36×36 pixels for feature phones. Photos with larger sizes will be scaled down, and all photos are cropped to fit a square. Covers photos are displayed at 820 pixels wide by 312 pixels tall on desktops, and 640 pixels by 360 pixels on smartphones. Cover photos are not displayed on feature phones.
Now your page is live and ready to roll! On the right-hand side of the page is a bar that allows you to monitor important aspects of your page such as ‘Likes’, Notifications, and Messages. Check these regularly to keep up with your page.
To add additional information about your page such as address and products, return to the “Settings” option in the navigation tab and select ‘Page Info’.
Under ‘Notifications’, you can set frequencies for page alerts.
Under ‘Page Roles’, you can add colleagues and partners to your page.
Now it’s up to you to promote your business! Click the “Create Status” option to begin and have fun!
If you want to see more tutorials go to Kori’s blog.
Have you struggled with knowing what a hashtag is or how to find which hashtags you should be using in your social media posts? Kori will help you find resource after resource to discover the trending hashtags.
Hey y’all. It’s that time again for another WordPress Wednesday. My name is Kori Ashton here at WebTegrity in San Antonio, Texas. We’re going to continue our series on ‘Social Media Marketing.’
A couple of weeks ago we did Facebook, Twitter, Periscope and Instagram. We’ve already talked about all of those so if you missed out on those, be sure to take a look back at a couple of our videos.
I know as we’ve been discussing all this cool social media stuff people are really struggling with the idea of, “what the heck is a hashtag? We’re going to look at that today. What the heck is a hashtag? How do you know which hashtag words to use or what’s the best thing to do? That’s what we’re looking at. This is obviously what a hashtag looks like- a pound sign, a tic-tac-toe sign (whatever it is.) I tell you what, it’s a really powerful tool that you can use to hopefully attract brand new customers. I’ll explain that here in just a second.
If you’ve ever looked up this topic of what the heck is a hashtag, you’ve probably run across really odd videos like (sorry, showed you who it was- I was going to try to block it but) this video is completely confusing. Is it confusing to you? Listen to this. What? What she’s saying is really confusing. I’m already lost and I know what a darn hashtag is.
Here’s what I want you to think of a hashtag. It’s a keyword. That’s all it is. You understand what keywords are because you’ve been working on your website. You’ve been trying to add in those keywords so that people can find you on search engines. That’s exactly what a hashtag is. It’s a signifier to let people know what you’re writing about. I’m going to show you an example right here over on WebTegrity’s Facebook page.
You can use hashtags on pretty much any social media now (Facebook, Twitter, Instagram, Vine, Pinterest.) You can use them anywhere. We’re going to be looking at this post here and I’ve “hashtag’d” the word WordPress. Be sure to subscribe to our YouTube channel. Here’s the thing that you need to clearly understand about hashtags. Anybody who’s following you on ] whatever social platform it is, will see your posts anyway. They’re always going to see it because they’ve already liked your page, they’ve already engaged with you, they’ve already said, “yes I’ll follow you.” Hashtags are best used to attract new people who might be searching for your topic or for that specific hashtag that you have here on your post.
I have WordPress hoping that anybody out there in the Facebook world who is searching for #WordPress would discover my page, discover our tutorials and ultimately subscribe to our YouTube channel. I’ll walk you through just a couple of more as we scroll down through here. I’ve done WordPress here again talking about our videos. Here’s one with SEO. SEO is not a one time fix. This is a past video I did. Anybody who might be in Facebook doing a quick search for SEO tips or SEO resources might be able to find me and discover me as a new resource for them. When clients go off like this, all that’s left to do is #DropTheMic. See how I put three words there together? I am one that capitalizes every single beginning of the new word. You do not have to do that. For me it’s easier to read. #DropTheMic and #Thankful. You might say, “Well those are silly. Those aren’t going to attract new clients.” You’re right. Those are just something fun to do and it really is (I could’ve done a hashtag on customer review, #CustomerReview.) This is a customer just giving us a lot of love and it’s pretty cool.
There are all sorts of cool ways to use a hashtag by grouping those words together. I’m going to show you how to find out which ones are the right words to use. There’s some resources. If you’re not happy with Twitter, (you don’t really know about Twitter very much) you need to start using it because inside of Twitter (once you login to your account) you get this really cool left side over here that shows you trending topics right now. This is real time trending topics with today in this moment. You’ve got #WednesdayWisdom, you’ve got #PrayForSyria and some really other ones that are pretty cool and dynamic. #GlobalDevelopment- look at all these different ones. Pretty cool there. That’s a quick resource for you.
You can also find some other ones throughout the web. I’m going to show you a couple of different websites that’ll help you out. This one is top trending hashtags over on Instagram. These will show you the most popular 100 different hashtags. This is kind of cool also to just come here and see if you’re using the right version of a hashtag. Maybe you’re doing #iloveyou every time and it’s just supposed to be #loveyou. That’s the one that’s trending more. How would you know that unless you came here and did a little bit of research? You can look down through here and see all the different ones that are trending currently today.
Another one that’s pretty cool is Trendsmap. This one is just a real time map of the United States and you can actually move it around if you wanted to and go to different countries if you’d like to and see what’s trending in our areas. That’s pretty cool. You can also just do a specific search for your zip code or your city and see what’s trending specifically in your area. Let’s do San Antonio just to show you what that looks like. San Antonio and trending here- @shawnmendes, #hiring. So that’s pretty cool. San Antonio’s hiring and you can always do a hashtag for hiring on there. I don’t know. Some of these others are different. Duncan- (of course) he just retired so that’s trending news right now in our area.
Another really cool resource for you is tagboard.com. You can come here and just do a quick search to see what might be working better. I wanted to show you- I’ve got a couple of clients that do window treatments, blinds and shades and shutters. If you’re looking to see, “what should I be using for that?” Should I be using window shutters? Is that a trendingtopic? Let’s see. I’m just going to enter it in here and just click enter and see what it comes up with. We’re just seeing what all is in here and you can see that each one of these resources that has been pulled up. Each one of these either Twitter post or Facebook post or Google+ post- these kind of resource all over the web. This is a Flickr post. That’s a Facebook post. They go out and kind of see across all social media networks what’s trending more. Window shutters- it’s okay. Let’s try something else. Let’s do window treatments and see how great this term might work for us. I’m just going to scroll down and there’s definitely more. Look at this already. A lot more. They’re also more current. This one was just yesterday. That’s pretty cool. There’s Twitter posts in here, Facebook posts in here using it, Flickr posts in here using it. Pretty awesome. There’s a Google+ one here. Of course, you’re going to find those hashtags right inside here. What’s cool about this resource for you is you can see what other people might be using alongside the keyword that you’ve already thought about. This person is using window treatments as well as design ideas as well as curtain rods because that’s what this story is all about and home decor. Who knows? You should be maybe using that home decor. Maybe you haven’t thought about that one yet. Check that one out. You can click on that here and kind of see. Go over here and see what all is trending on Google+ for home decor.
Google+ is another really awesome resource to find anything that’s trending. They’ve got all sorts of areas here. You can just start to do a quick search. Here we can do #windowtreatments inside of Google+. It’ll load and basically show you. Look at this. This is probably one of my most favorite and I’m going to leave you on this one because it’s really just extraordinary. Inside of Google+ it’ll give you some options for what might be other keywords (in a sense)- hashtags that you could be using alongside this. I just did a search for window treatments. It also says some other hashtags that could potentially work are curtains, shutters, window coverings, interior design, Hunter Douglas (of course that’s a brand,) so forth and so on. You can get some ideas of other hashtags that you might not have thought about yet. Maybe just thought, “that would never be one I would use.” Google+ says, “yes use it they’re trending it’s awesome. I lied. A couple of more. Tagdef.com. This basically tells you the definition of a tag. This is a kind of cool resource.
There are going to be some premium ones I’ll put in here that you can end up paying for different accounts and learning more and more about what’s trending on hashtags. If you have a better way of explaining this (if you’ve heard somehow a different way of explaining what a hashtag is) will you put that in the comments below so we can kind of all share our knowledge?
If you have a question that’s been stumping you and you can’t figure out either how to do something on WordPress or how to do something on social media, give us a shout out on Twitter and we’ll do our best to make a video just for you.
Let’s see what Twitter and Periscope Plugins Kori Ashton recommends for using in your WordPress website.
Full Video Transcript
Hey y’all, thanks for tuning in to another WordPress Wednesday.
Today we are going to continue our series on Social Media Plugins for your WordPress website. Last week we covered Facebook and YouTube. This week we’re going to look at Twitter and Periscope.
Now, you might say right away, “I don’t tweet and I don’t even know what Periscope is.” Hang on a second; because, those two resources really can be something that’s gonna be incredible for your website to not only bring in a totally different user experience and engagement. But, also, the possibility of cool search engine optimization. A little SEO for your website.
So, check this out…
So, this is our WebTegrity Twitter account and, you know, we tweet every once in a while, we’re not religious about it. We’ve got some followers. They come a lot off our YouTube channel. But, really where we use Twitter most, over on our website, every time we tweet it appears here on our right sidebar.
We have our most recent tweets happening here, which is very cool. This is how I’m saying you could use it potentially for SEO adding in that fresh content. This is very, very minimal and I’d like to see you do even more fresh content; but, if you’re active on Twitter, it’s kind of cool to have. Plus, did you know that there’s the possibility of linking your Facebook account with your Twitter account; so, every time you post on Facebook especially if you’re active, it’ll Tweet for you. Which is super cool.
So, if you don’t know how to do that, I’ve got a link to another video that I’ve done that will teach you how to do that and link those two accounts. I’ll put the link to that in the description box below. So, that’ll be kind of cool.
So, one of the plugins I wanted to mention to you is this plugin. It’s a free plugin to put into your WordPress website for Twitter. “Easy Twitter Feed” and I’ll just show you kind of briefly what it would look like once you install it.
This easily walks you through the steps of how to install it and how to
set up all the different elements that are needed to not only design the layout of how the feed is going to look; but, also how to link it with your actual Twitter account.
This is kind of how it will look. You’ll have the different layout option
of white versus darker and that’s pretty much it. It’ll bring in your feed. People will be able to click on it and bounce over to your Twitter account if you want them to.
That’s pretty cool.
But, remember, that most of these Twitter plugins are gonna require you to do a little bit of extra step with creating a developer API or creating some sort of a little bridge.
Now, if that seems too complicated, please don’t panic about it. Every single one of these plugin authors really, truly gives you awesome step-by-step instructions on how to walk through and do the installation process. So, you can look at it. It will tell you easily you can copy the widget from the browser bar. You can copy the widget i.d. That’s all you need is this custom widget i.d..
So, it’s easy enough to do and anybody can do that. So, check that out and, of course, there’s always the developer area for Twitter, if you’re struggling too much and you can always reach out to the individual plugins author. So, that’s correct on any plugin out there. The author typically has a support form or some sort of area that you can go to, to connect with them and ask your questions on maybe how to do some extra customizing plugin or perhaps even get it to work correctly on your website. So, connect with them on that.
And, let’s talk about Periscope.
Periscope is kind of really crazy, cool different. It’s kind of big brother, creepy, in a sense.
What people are using this for is it’s live feed, so I could basically activate this free app, which is Periscope. It is owned by Twitter, now and you just start a video and you talk into it. You can walk people through an experience.
I’ve taken people into the San Antonio zoo here and just used my Periscope video the whole time, so they can just see all the monkeys and the lions, and our new giraffes that are there and you’re able to talk to people and they can hear you; but, you cannot hear them.
The way they engage with you, is they can do a quick text on the screen that will pop up and they’ll start to ask you questions.
It’s a really cool way of engaging. One of the other things that a lot of
people do with Periscope is a lot of the people in the news, news anchors, will allow you to have a behind the scenes view of them.
So, while they’re talking on camera they might have their phones set up
over here on the side, allowing you to see a behind the scenes view of what’s going on in the room. It’s pretty cool. That’s different user engagement that I’m talking about.
There’s a whole audience waiting here to engage with you on Periscope and you have the potential of really growing more of a personal touch. More of a relationship with people if they’re able to engage with you live, real time format and that’s exactly what Periscope is.
It’s free to use. It really has a very simple learning curve. You just basically hit “Start Broadcast” and it starts the broadcast. So, there’s a plugin, as well. This one is the overall official Twitter plugin. So, this will work for your Twitter feed, as well as for Vine and Periscope.
So, you can use this one. I’ll put the link to this in the description box below, as well. It’s pretty cool, though. It allows you to put
“Simple Settings”. Do you want a light theme or a dark theme? That’s your white or black. You’ve got the different descriptions of how it would look here. This is single tweet, single tweet with video. This is basically how it would play out in your website. So, that’s pretty simple to do if you’re wanting to go up, above and beyond, use WPSCOPE. Now, I’ve never used this before. It was recommended to me.
If y’all have used this particular system, WPSCOPE for Periscope, will you please mention if down in the comments below? Tell us if it was a good experience or a bad experience?
I’m not vetting these guys. I just heard that they’re the real deal
and that it’s used for Periscope.
So, “This is the most exciting opportunity in online video since the launch of YouTube and most marketers haven’t even heard of it yet!” and, that’s true.
If you’re trying to find a cool way of doing video, Periscope really is the latest and greatest way of doing that and it’s super simple and it doesn’t require any extra, huge expensive equipment. It’s just, right now, on your phone. You can download the app and get started.
So, if you have questions or other ideas about this social media specifically Twitter or Periscope, be sure to put those in the comments below so others can get some ideas from you.
Twitter, of course, you want to be using hashtags and if you don’t know what that is,that is next week’s topic. We’ll be talking all about what is a hashtag and how to find the right key words to use for hashtags.
I hope you’re having a great one. I will see you next week on WordPress Wednesday.
Kori Ashton helps you learn about Facebook and YouTube plugins for WordPress.
Full Video Transcript
Hey y’all, thanks for tuning in to another WordPress Wednesday my name is
Kori Ashton and for the entire month of July I want to stay focused, for us, on social media marketing. This week specifically, we’ll be talking about Facebook and YouTube, and then next week we’ll be looking at Periscope and Twitter. The third week of the month we’re gonna take a look at Pinterest and Instagram, and then the final week of the month
we’re gonna look at social media marketing sharing tools and work
management tools all for social media marketing, inside of WordPress. We’re gonna be looking at specific plugins and all sorts of cool ways to not only use these social media networks; but, also how to get them involved inside of your website. So, stick around. Be sure to subscribe to the channel. Every single week we’re producing some sort of cool
video like this for you. Specifically with WordPress.
So, let’s look first at Facebook. I know everybody says you need a Facebook account and you gotta look at Facebook; but, what the heck. How do you use it? I wanna show you here, this is our WebTegrity Facebook page. Check this out. There you go, this is our WebTegrity Facebook page.
You can kinda see some of the engagement that we have. Some of the interaction that we have. Some of the different posts that we do.
I know a lot of times, though, my clients and our students wonder, what is the best thing to post on your social network? What’s a hashtag? How often should I be posting? What types of things can I actually
put on here to get the best engagement? So, I want to teach you, just for a moment, first of all, what a hashtag is looking inside of your Facebook account.
So, you’re gonna see here I’ve started this post: “We’ll be learning about social media marketing this month on WordPress Wednesday. Be sure to subscribe to our YouTube channel for our WordPress video.”
I put the link here over to our YouTube channel, and then, it also created this from that link. So, I mentioned here first, “we’ll be
learning about social media marketing.” I went ahead and put them all
together. All three words became one word. I used the hashtag on it, so that it would basically create this hot link, if you will.
You put a hashtag, all the words together. You can put each word having a
capitalization or you don’t have to. It’s just easier to read sometimes
if you do that with each word.
“This month on #WordPress”, and so “WordPress”, of course, is one of our
key words and I put a hashtag there. And then, notice that I mention
“WordPress” again. You don’t need to have both of them
hashtagged. There’s no reason for that. This one works and we’ll pull
up those posts as people are looking for things WordPress inside of Facebook.
So, I’m gonna go ahead and publish or if I wanted to, this is something really cool inside of Facebook, I could schedule this to publish at a
later time and a later date.
So, I want you to note that as we get to the end of this month, you’ll see it, as well. There are resources out there where you don’t have to be active every single day on your social networks. You can actually come in here and work proactively and schedule things.
So, it will look like you’re doing things every single day of the week;
but, really you maybe only spend a lazy Sunday afternoon coming in here
and scheduling up the week or the month of posts, if you really wanted to.
For now, I’m gonna go ahead and publish this post. Of course, things that have photos are going to get higher engagement. Things that have video get the most engagement and that’s why we’re gonna be talking about YouTube here in just a moment.
You’ll want to have all sorts of different things that you’re posting
when it comes to your social network and this is kind of across the board. You’ll want to have things that you’re talking about your business itself. You’ll want to also have things that you’re talking about going on in your industry, as a whole.
You’ll also want to have freebie tips and, tricks and resources. Things like that, that people in your industry, your customers and your clients
would be interested in.
So, I really want to have things on here where we’re talking about free opportunities. That’s what you’re doing here, is you’re coming here and looking at our free WordPress tutorials.
So, this is one of my give back posts or freebie posts. This is something fun. This is a “Geek Fact of the Day”. We just want to throw that out there.
But, you’re gonna see the level of engagement change a little bit. That’s why I wanted to show you this. We mentioned the Fourth of July and then, we mentioned here again our YouTube channel.
Look at the posts, here though, with WebTegrity. I could have changed this to read out more just by clicking on it here. It would have allowed me to read out more or to type out more in that area. This one is talking a little bit about WordPress again and then, mentioning a couple of our websites that we’ve done some video on.
Let me scroll down here to show you one that’s gotten more engagement.
Here’s a “Geek Fact” got 47 people connected with it. This one here is the one I wanted to show you. Notice here, I’ve put the actual video
right here on the post. I did that just be adding the link on here to the actual video itself. So, this appears right here. If I clicked on it, I could watch it right here.
This one engaged 71 people. That’s a pretty high engagement.
Here’s another one that only reached 19 people.
Here’s a “Geek Fact” that says, “Happy Father’s Day to the Father
of Star Wars”. 58 people reached.
It’s interesting to monitor. The reason that I’m mentioning this is that it’s interesting to monitor all of your different posts to kind of see what your audience is enjoying and liking. Then, you can kind of adjust your writing calendar to start to engage on those that are getting higher engagement.
So, let’s talk about the best plugins for WordPress for Facebook.
This is by far one of my favorites, “Custom Facebook Feed”. Remember that I’ll put the link to all of these in the description box below, so just click on “Show More”down below and you’ll be able to see all the links to get to these. This is a free version of “Custom Facebook Feed”.
You’ll come to the description area here and you’ll get to see all the different things that it allows you to do. It’s pretty fantastic.
I wanted to show you, though, what it could look like on the screen shot here. This is what it could look like on your website. It has a darker version, like this, and a lighter version. So, if your website has a white background it could look like this. If your website has a darker background, it can look like this; but, you can customize anything you’d like. It also has the ability to scroll inside the frame itself and it’s fully responsive, which is another really outstanding feature of this plugin. It’s very user friendly to set up and engage inside your website.
One of the reasons why you want to have your feed visible on your site is because, that’s fresh content happening on your website for search engine optimization. As well as, people get to see immediately that you’re active, doing things over on Facebook.
A lot of our clients also use their Facebook as their main point of
announcing certain things. Events and sales opportunities happen
over there and they really don’t have place on their website, necessarily, to have things like that going on.
So, if you brought over your Facebook feed it solves both problems. You only have to post it once.
This is what you don’t want to happen, though. Whenever you go to look for a Facebook feed, you don’t want to see this. This plugin hasn’t been updated for over two years. You want to be sure that everything you’re using is completely up-to-date. So, even later on, as you’re reviewing
this and I’m telling you, “Hey, this Custom Facebook Feed plugin is awesome.” I want to come here and be sure that it’s been updated recently. That it’s compatible with the version and it has really outstanding reviews still. Just to be sure that you’re using something up-to-date.
This is another really awesome Facebook plugin, “Feed Them Social”. It offers a couple of different social media networks on here to use; but,
their Facebook feed is pretty extraordinary. So, if you wanted to run one that allows you to do multiple social networks, this one right here is pretty outstanding.
“Feed Them Social”. Again, I’ll put the link to this in the description box below.
If you’re trying to get people to just LIKE you’re Facebook posts on your
blog area of your website or maybe on your pages talking about your
services, and you just want to add a Facebook LIKE button to those pages,
this is pretty great plugin that will allow you to do that. Super easy to use, super simple. I’ll put that in the description box below, as well.
Facebook comments. If you like to have a discussion area going on your blog where people can use their Facebook page or perhaps you’d like people to be able to comment on your actual product? You can use this plugin for that, as well. Pretty cool.
That same plugin also has a really great, extensive support area where you can go and read easily how to do everything. All you do is activate the plugin and then, you copy this shortcode inside of the page where you want it to appear. It works perfectly that way.
Alright, so let’s look at YouTube. That’s the next one we want to discuss
and it’s gonna be brief; because, as you know, if you follow my channel,
we’ve also created this awesome video that talks about 25 different plugins that you can use for YouTube or Vimeo. Either one of those video networks. This one has a complete list and some of those are pretty great. I’ve updated a few of them letting you know what I think about them; but, I’m gonna put the link to this awesome video tutorial in the
description box below. Go check out this awesome resource for you.
So, one of the reasons why you want to be using YouTube, you don’t have to have a whole lot of expensive equipment to make a video.
You see what I’m doing here and we have over 11,000 subscribers on our
YouTube channel. What you need to do is have good content or if you have somebody that wants to give a review to your business or your product,
take a quick 30 second testimonial with your awesome phone. I mean, it’s just a couple of seconds that you can take a quick testimonial. Post it on your YouTube channel. Give it a great title.
Use YouTube. It keeps people on your website longer. It allows them to click, right here, and watch the video, instead of going over to YouTube.
They’re gonna be spending the time on your own website, which is so important these days.
I’ve got a great YouTube plugin here. It’s a free one to use. It will allow you to put a gallery on your website of different videos that either you’ve done or that you have created a playlist and you enjoy.
Those things can be embedded directly on your website. It’s very, very important that you have people stay on your website to watch your videos.
If you don’t know how to embed a video on your website, I’ve already created a YouTube tutorial on how to do that. I’ll put the link to that in the description box below.
If you’re looking for something a little more premium, I also did a
review recently on this plugin for a gallery for videos. This is pretty extraordinary. It has a lot of really cool options. It’s only $18. Again, this is my tutorial video for that. I’ll put the link to this in the
description box below.
Please start using Facebook on a regular basis. Please start using YouTube on a regular basis and you’re gonna see your search engine optimization on your website totally increase.
I hope you’re having a great WordPress Wednesday. I will see you next week.
