Kori Ashton will teach you how to improve your Conversion and Click-Through-Rate by optimizing your Google Snippet. Simple steps with powerful results.
Video Transcript
Hey y’all. Welcome to another WordPress Wednesday. My name is Kori Ashton here at WebTegrity in San Antonio, Texas. You have found a YouTube channel solely dedicated to all things WordPress. We nerd out on anything around the world of WordPress, whether that is even search engine optimization or social media marketing.
Today we are looking at search engine optimization. Specifically, I am referencing Google snippets. So, this whole little section right here, this little ad, basically of what your page could look like on the google search results, is called a snippet. There is a way that you can basically manipulate this and change what renders in this feed in these search results to help conversion or to help entice people to click on your link instead of a competitor visible on the same page. It is super important that you optimize your snippets. So let’s look and see how to do that. I am going to be referencing, of course, a WordPress website. We are going to be using a Yoast plugin Y.O.A.S.T, yoast. It’s like toast but with Y. You want to plug that in and it is totally free to use. When you do plug it in, you are going to be able to go to your pages or your posts and have a whole section down here (here is how you spell Yoast by the way) have a whole section down here below your content where you can engage this plugin to basically help rank or rate this page’s content.
What your goal is, is to get a green light up here that allows a rating of good for your search engine optimization; specifically for this one page or post on your website. One of the ways you do that is by manipulating, changing, or modifying your snippet right here. This one has already been done completely so we have gone ahead and put in a focus keyword for what this page is; this page is specifically for hot tub pictures. This is the client’s website here that has a little bit of text and then this beautiful custom spa that his software basically teaches you how to build in your own backyard. So I will give him a little shout out right there. If you are interested in checking this out it is a really cool website(https://www.custombuiltspas.com) is what this is; so be sure to check that out. This is the snippet right here, though, if you are manipulating this and changing this, this is what reflects and shows up whenever we are looking at Google. Follow me on this. Here you go ya’ll.
Clicking edit snippet, clicking that button right there, opens this up and allows me to change what that says. If are you just starting to affect this, it is going to automatically pull the title of your page (gallery of hot tubs and spas that is what he titled this page) The url, or the slug, is examples of custom hot tubs. Scrolling down here, he is wanting to overwrite that though, on this snippet so that he can potentially attract more people to come see this page. So he’s typed in, a collection of DIY hot tub pictures from our customer projects. He has also changed the meta description, which is these two lines right here. Again, super important that you are doing this to hopefully attract more people to click on your link.
And of course, as you are typing in this space, it’s going to measure how much content you have and get you to a green bar here. As you start to type, it goes ahead and tells you orange, orange, orange until you get to a point that you added enough content to get to a green status which is exactly what you want to do.
Here is the thing about this…here is the trick ya’ll…ready for this….what you want to do is think about this page, when someone is doing a search on Google, what specifically would they be searching for, for this one page to rank high or to be displayed by Google to them. So he is hoping, obviously, as people do a search for hot tub pictures, that this page would rank high. And because he has applied this key focus word here, it’s basically measuring all of the content he has on this page and saying to him, hey, it looks like there is a rhythm here with hot tubs pictures. I get it, this page is about hot tub pictures. Google is going to understand it…great job. But it is super important that you take the time to do this on every single one of your pages so that as people come and see your different pages, they are more enticed to click a button.
You can imagine this right here, that just says about us, custom build spas, that’s really not very enticing; maybe saying we built over 300 spas this year, custom build spas. Saying something like that would entice me and intrigue me to click on that a little more so than just about us. These are the things that you might want to do to check out on your website to see if there is an opportunity for you, to go in here and optimize your snippet. If you want to learn more specifically about the Yoast plugin and kinda of how to work all of this, I have an entire playlist specifically on Yoast. I will put a link to that in the description box below. Just click on the little “show more” icon and then it will open up everything for you.
Hey, if you got questions about anything to do with search engine optimization or WordPress, please give me a Twitter shout-out over on Twitter land or jump on our Facebook page, or put a comment in the thread below. I would love to help you create amazing snippets like this for your website. I will see you next week. Bye ya’ll.
Here’s the website to learn more about Custom Build Spas
Find more video tutorials on Kori’s blog
