Video Transcript
Hi, every. Welcome to another WordPress Wednesday.
My name is Kori Ashton. And this is Yusuf Chowdhury here in San Antonio, Texas. I’m excited today to hear him walk you through PART 3. Three. One. Two. Three. We are now on 3 of Yoast. How to use Yoast. Today he’s actually going to walk you through how to actually use it—how to engage it. The basics, but it’s going to be really good. So, stick around.
Before I leave and jump off screen really quickly I do need to give a shout out to our WPEngine up there. Oh. Right there. -Yeah. Right there. – WP Elevation and WP101. If you’re using WordPress, you need to know about all of these WPEngine offers incredible WordPress hosting. Fast. Awesome staging site environment as well for you. WP Elevation: if you’re an entrepreneur, or a freelancer trying to learn how to grow your business, jump on their website and get involved in their tracks. Incredible training and tutorials for you there. And WP101 offers awesome video tutorials for WordPress. They have some free and some paid versions. They’re awesome. Amazing. -Yes. -We both highly recommend them. So check them out when you get a chance.
All right. I’m going to leave you alone. This guy’s gonna drive. Look out because your mind is about to be blown. [chuckling] It’s gonna be good. All right. Have fun.
-Thank you. This is like taking over for the third time. Feels so great every time I do that. You guys have to check her out and visit Kori’s office. It’s really amazing. A lot of cool stuff here. A lot of cool people, too. All right. So let’s start. I’m going to just move this away because I’m, you know, extremely distracting. I don’t want to start you off, so I’ll just move the [pop up] screen. Okay.
So let’s go ahead and start looking back here. From our last episode we talked about how to go to Google Keyword Planner and do the research. When you get 800 keyphrases or a variation of 800 keywords, focus on the relevancy—the most relevant—put them on the side then after that look at how many Pages do you have and how many Blog Posts and use some of those keyphrases to basically implement them on your website. What we are going to do here let me just show you this page, for instance, talks about CSS Tips for Beginners in WordPress.
What you have to do is scroll down [inaudible] [cartoon voice] -Slowly. Slowly. Slowly.
Wow. So many content. My God. Talk about some high quality stuff. Still scrolling. I feel like I’m about to sleep. Where are you? This is the area right here.
If you didn’t have this Plugin you wouldn’t see this section of the area. Right now, basically here, what it shows you is … before … This is basically how it got picked up automatically from the page title of this content. It shows you like in Google that this is how it’s going to look like. This is where the title tag… This is where you’re going to put the keyword and this is the meta description.
Look at the focus keyword. I’m going to tell you one of the things that people make a lot of mistakes is that you don’t want to put tons of keyphrases in this area. The focus keyword basically means this is where you want to focus on one keyphrase that you want the search engine to kind of help you to get the traffic for, or get some type of branding.
Here, we’re going to go with CSS Tips for Beginners. [comic laugh] And, the cool thing about this tool is that right now it’s going to give you the same way when you do a search in Google search you get a drop down box with different … it’s tips … It will give you a variation if there is any variation available it will basically try to give you any other topic within this keyphrase, if that makes sense. Like, for instance, if I just started typing beginners, see what happens? Beginners yoga. Beginners movie. Something like that. You get the point.
This is very cool because it helps you to give you what kind of variation of other keyphrases are already out there that you can pick up. But for today since the topic of this page is about CSS, we’re going to focus on CSS tips. And, in fact, here’s a cool thing. Check this out. css tips box. css tips and tricks. … for … Let’s see what comes up. Nothing. All right. That’s fine. You don’t always have to go by this exactly because we already did the keyword research and this is what we found out. This is your focus keyword. This is what you want to try to look into it.
The second thing is right here, the SEO title which is this area right here. The title tag. The page title. Even though you picked CSS Tips for Beginners as your main keyphrase, when it comes to the SEO title, you don’t have to just put this exactly as it is. You don’t have to just put this exactly as it is. You can add additional…let me go back here… additional words. What do I mean by that? I can just go up here and make sure I fix all these … did you see what happened here? It changed quickly. Now it shows you that this is how it’s going look like in search.
What we’re going to do is make sure that they all come out great … Make it look professional … for Beginners. The title of this page then after that we can use this symbol or we can also say by, maybe, Kori Ashton or by WebTegrity. Or we can also put something like whichever you like since the name of the website is WP Wednesday we can do something like that or we can also type WordPress Wednesday.
As you can see, now, if you look at the page title you will see that it’s highlighted for a reason because that’s your focus. Now, on the meta description this is how typically Google automatically will pick up whatever is on that page. What you need is you need to make sure that it will not do that is something that should not be automatic. You have to actually write something enticing and interesting because what happened is even though this helps with the search engine, the meta tag description doesn’t but it does help with the click through rate. What do we mean by that?
Basically, if your description is enticing and interesting it will allow the visitor to click on your website. I’m going to say something like Are you looking to learn … I’m going to say something like Are you searching for or Are you looking to learn … let’s see … Are you looking to learn CSS tips for beginners? As if you are talking to that visitor of the … somebody who found the website. You have to, you know, make it very interesting. Are you looking to learn CSS tips for beginners? We can say something like You came to the right place. Or Click the above link for more information.
Anyway. Make sure, remember, that the title tag should not exceed 70 character and the meta description of course not more than 156. And the whole purpose of the meta description is to make it, like I said, interesting to allow the visitor to click on it.
As you can see in this area here, it tells me that the same keyphrase that I’m focusing on showed up on the article heading once, on the Page title, which is right here, and also on the Page URL. What does that mean? If you go all the way up, if you go al the way up right here that’s what they mean. Right here. The keyword is already in the title itself so it’s counting the keyword on the title tag and also it counts it on the actual link so that’s why it’s telling you that’s where the keyword is at. And, of course, in the meta description it’s mentioned once. And, of course, right now, it says that for some reason it did not mention or read in the content which really doesn’t make any sense. We can go back and see where is it at.
This is how it is done. What you do after this is go ahead and click Publish. [cartoon voice] -Okay. -All right. Once it’s published this color here that was green—I’m sorry—that was grey became green. That’s very good. Yes. Go green. That means you’re in good status. And you will find sometime red which is very bad. You don’t want to be red. Maybe orange, which is okay or poor. Or yellow.
The next step after you do this is make sure you click on Page Analysis. This is, like, your personal SEO assistant. Go through this and try to do your best to basically complete what is missing. For instance, [red] No image appears on this page. If this page requires an image, then you add the image. If it doesn’t require any image then you don’t have to. [red] You have not used the keyword or keyphrase in any of the subheadings. It doesn’t matter because it’s already in the first heading. If I don’t need to put it on the second header, it doesn’t matter. [red] The keyword doesn’t appear in the first paragraph.
That is something that a lot of folks prefer but, again, it is not that crucial but if I want to put on the beginning, that’s fine, but you have to make sure that the content is talking to your audience, and not something like robotic, like [robot sounds] Beep beep beep. [red] The keyword density is zero percent. What they’re trying to tell you is … what the tool is trying to tell you is that you need to mention this keyword at least once or twice, then it will give you some sort of keyword density. Even the keyword density right now doesn’t matter. I personally think that if you keep it within one percent or basically not less than one percent and not more than one percent you should be good.
That’s about it. You can apply this on every single page and at the same time you can apply this on every Blog Post. So, the process is the same. Just make sure that the keyphrases or the keyword are relevant on every Page and also on every Blog Post.
Let the tool guide you. After you do all this stuff, let the tool guide you. Click on Page Analysis. And you’re good to go. So, okay. Here you go. I’m back. Yeah. Yeah. All right.
Let us know if you have any more questions. If there was anything confusing, we’d be more than happy to go ahead and answer those for you. And that’s it folks.
We’ll see you next time on PART 4 of how to submit the website for indexing through Google Webmaster Tools or aka Google Search Console. That’s the new name that they changed it to. I don’t know why. But we’ll see you next time, folks. Yeah. [cartoon voice] Yuk yuk yuk.
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