Seven online resources that can be used to find persona data, including:
Surveys can be used to collect both quantitative and qualitative data from customers and target audience. SurveyMonkey, Google Forms, and Typeform are popular survey tools that can be used to gather data.
2. Social media listening tools:
Social media listening tools, such as Hootsuite Insights, Brand24, and Mention, can be used to track and analyze customer conversations and feedback on social media platforms.
3. Customer feedback platforms:
Customer feedback platforms, such as UserTesting, GetFeedback, and SurveyGizmo, can be used to gather feedback from customers about products and services.
4. Analytics tools:
Analytics tools, such as Google Analytics or GA4, Adobe Analytics, and Mixpanel, can be used to track website and app usage data, including user behavior, demographics, and purchase history.
5. Demographic data providers:
Demographic data providers, such as Nielsen and Experian, can be used to access data on consumer demographics, such as age, income, and location.
6. Industry reports:
Industry reports, such as those provided by the Pew Research Center, can be used to access data on specific industries and customer segments.
7. Competitor research:
Competitor research can be used to gather information on the target audience of competitors. Tools such as SimilarWeb and SEMrush can be used to analyze competitor websites, and Alexa can be used to analyze website traffic.
Important to note:
It’s important to note that, when using online resources to find persona data, it’s crucial to consider the quality and reliability of the data, and to cross-reference data from multiple sources to ensure a comprehensive understanding of your persona. You must revisit your persona data too – potentially annually or anytime you have a new service or product.