We’ve seen a lot of the infinity-scrolling – these single page websites that are beautiful, but are they okay for Search Engine Optimization? Does having a single page website make it more difficult for you to rank well? Kori gives you her opinion of how this trending style of WordPress websites stack up to a traditional style website.
Full Video Transcript
Hey y’all welcome to another WordPress Wednesday. My name is Kori Ashton here at WebTegrity in San Antonio, TX. It is another wonderful WordPress Wednesday!
Today we are going to talk a little bit about SEO and specifically, “Is a single page website better or ok for SEO v.s. multiple pages on websites?”
We’re seeing more and more trending of this single page beautiful, dynamic, cool, kind of infinity scrolling websites out there (those templates that you can purchase.)
Really, they’re spectacular but are they good for SEO? We’re getting those questions quite a bit so I just want to address that a little bit today.
It’s going to be a short-quick tutorial kind of walk you through some different ideas when it comes to kind of the best practices, right? So is it good to have a one page, or is it good to do multiple pages?
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Okay, so let’s talk about it. I’m going to slide off the screen just so you can see this. This is one of our websites that we designed. This is a single page website. So let’s just say, let’s click on ‘Who We Are.” See how we kind of scroll down the page here?
‘What We Do’- you kind of scroll down (there’s that.) If you just keep scrolling, here’s the ‘How We Do It,’ ‘Our Agenda Is Your Success,’ and we kind of just keep scrolling down. Very typically all the content stays on one page. Then you can go back up to the top. Some of these templates though do have these themes; do have the opportunity to have a blog. So when you click on ‘Blog’ you can come down here; see the most recent blog articles (click) and then you’re moving into the website and kind of going in and seeing more “pages.” This would be a post of course, right?
So, is this option good for SEO (putting all your content down one page)? Your contact information-your bios? Especially if you don’t have a whole lot of content- is it better just to put it all on one page?
So the quick answer to that is, it’s not necessarily “better”. It’s not necessarily bad either though.
So here’s what I want you to think about, what type of industry are you involved in? Is your industry saturated (in other words are you in like the insurance industry,) are you in lawyers-the legal field, are you in something with medical? Those industries are saturated with a lot of content. But if you’re in an industry that’s a very tiny niche, you might be able to get away with doing a single page website.
What you want to remember is that Google is looking on your website to find the best possible content for something that the person is searching for, right? So it’s not necessarily the fact that Google looks at your website and says, “I don’t like your website so I’m not going to present it or rank it high.” It’s that Google looks at your website and says, “Is this the best possible information for the search that was just performed?” So they’re weighing out all of your content. They’re looking at every single page; every single post on your website if you’re allowing them to.
So a website like ours (over here at WebTegrity) that offers a lot of content on the homepage, that offers an inside service page as you click in and go further into the website. Then you click here again and go further into the website and see that we have all these different options available for you. You can go in and see our portfolio. There’s our ‘Pace Counseling Group’ that we were just talking about. Get to see what it looks like to have all this content.
Basically, Google’s robots will go through and crawl the whole website so that when somebody does a search for ‘WordPress’ in San Antonio, they’re going to be able to present WebTegrity’s website, right? It might be a little more difficult to be presenting something that’s a single page as Google might look at the weight of it and the authority of it and say “It’s not necessarily the best information possible so I’m going to present somebody else or rank somebody else higher than you.”
So all that said to say, you also have some options for adding in social media. So if you’re advertising on social media and you’re sending a lot of traffic to your website, that will of course boost your website, right?
If you want to learn more and more about SEO, I’m going to put another link right here to another free option that I have for you. I’ll put a link in the description box below to a course that I have online that you can checkout for SEO. You can learn all about how to make Google fall in love with your WordPress website.
All right, I hope this has helped. It’s just a really quick tutorial on is a single page website okay for SEO vs. multiple pages. Again my short answer is, I prefer to see multiple pages so that you can have different links at the top; different URL’s for each and every page so that you can hopefully grow your website and kind of build all the information that’s there to allow Google to see you as a bigger and better authority on the subject or on the services that you offer.
Have a great WordPress Wednesday! If you’re interested, please be sure to subscribe because we’re doing these every single Wednesday just for you.
Have a great one!
Bye, y’all!
