What is Semantic Search on Google – SEO Tips

Feb 2, 2019 | Webinars

Semantic search is ruling Google’s search results. This next level concept for SEO methods could be what’s missing in your SEO strategy. This video is a shorter clip from a longer webinar hosted by Kori Ashton and special guest Rebecca Gill.

Full Transcript

Hey y’all, you have found a video on a YouTube channel dedicated to all things WordPress, and specifically, this video is going to be a section of a webinar, a longer webinar that I did with Rebecca Gill. In the WordPress industry, she’s really looked at as one of the leaders in search engine optimization, and in this short clip, Rebecca helps us look at Google’s Semantic Search. What does that look like if you’re looking for the next level when it comes to your SEO strategy? This might just be it. Let’s jump into the video right now and catch this section.

[Rebecca] Okay, so my next hat tip is semantic search. That is the current-day search. It’s ruling Google’s search engine results page, and you need to use it to your advantage. And I’m not telling you that you need to be an expert at semantic language, or coding, or anything else, but I want you to start to think of things differently.

So, this is an example of semantic search. So say I have a blog post that’s about mice, and this was my example yesterday when I was doing the webinar, so it came to my mind. Am I talking about the mice that I used for my computer to move my mouse around on the screen? Am I talking about the mice that are existing in my barn that I need some barn cats to go take care of for me? Without any type of other signals, Google really doesn’t know.

But with the nature of semantic search and Google’s ability to digest the content on the page, it will start looking for other things and other bits of information to help it know which mice I’m talking about. And, the cool thing is when my blog post starts talking about monitors and keyboards, and comfort level with your hand, it can say, hm, I think she’s talking about a computer mouse, she’s talking about the mice you use for your computer.

Now if I were to talk about poison or rodents, or disease or cats, Google might say, I think her blog post is about the actual physical mouse that’s got fur and that runs around, and that’s kind of creepy, right? But it’s smart enough to go and use those two bits of pieces of information to figure out what my content’s about. It’s also smart enough to match that up to the user’s search, and how I search for the word mice or mouse, what did I search for beforehand, what have I already visited, and it collects that data to try to match everything up together.

Now that in itself seems more creepier than the mouse I just described that’s in the barn, but that is today’s search and that is how smart Google is. You as a marketer needs to make sure that you are thinking about that as you’re writing your content so that you can truly help make sure that Google can understand semantically the nature of your content and how it can best apply to someone on the search engine results page.

[Kori] Pretty amazing, right? If you’re ready now to go forward with how to actually do onsite SEO, it’s time to catch the full one-hour webinar. I have that video totally for free right here on YouTube for you. I’m gonna put the link right here. And if this helps you out, please be sure to like, comment, and subscribe. See you next time.