This video is a shorter clip from a longer webinar hosted by Kori Ashton and special guest Rebecca Gill. Here Rebecca talks about how getting all green lights on Yoast may not be necessary.

Full Transcript

Hey y’all. You have found a video on a YouTube channel dedicated to all things WordPress and specifically, this video’s going to be a section of a webinar, a longer webinar that I did with Rebecca Gill. In the WordPress industry, she’s really looked at as one of the leaders in search engine optimization. For those of you who use Yoast inside of your WordPress website, we all know the coveted green dot. In this particular section, Rebecca helps us understand how we should chase it or maybe it’s not the most important thing. Let’s jump into the video right now and catch this section.

– [Rebecca] OK, so, while we’re on the subject of Yoast, let me just clearly say, do not chase the green dots. Green dots are there and that affirmation of yes you’re doing the right thing or no you’re not, suggestions that Yoast gives you. Those are there to help you optimize content. They don’t always have to be green. Not all of them have to be green. You don’t have to force them to be green. You just need to review them to make sure you haven’t forgotten anything.

A good example of that is, it will encourage you to make sure that your keyword is part of the image alt text but guess what. When you force your keyword in, 99.99% of the time, that becomes keyword spam and it works against you because you’re not servicing the user, you’re not servicing screen readers in accessibility and you’re not serving the search engines because you’re not helping them understand what that image is.

So, take those messages with a grain of salt and understand when you’re supposed to use them and when you might be overusing them and hurting yourself in the process. Google’s got very little tolerance for spam and things that hamper accessibility.

– [Kori] Pretty amazing, right? If you’re ready now to go forward with how to actually do onsite SEO, it’s time to catch the full one hour webinar. I have that video totally for free right here on YouTube for you. I’m gonna put the link right here. And if this helps you out, please be sure to like, comment, and subscribe. See ya next time!